Hotel Digital Marketing: Services & Strategies
If you’re a hotel owner, possibilities are you are constantly watching to attract new customers to your place. Though you may not be sure where to start, Think With Mittal have you satisfied with our hotel marketing services and guidance for marketing hotels online.
Hospitality marketing is not always easy.
Many marketing firms will just try to sell you their service. They will usually forget to explain the steps included or why each step things to your hotel’s web marketing plan. Conversely, let’s face it, building a hotel Internet marketing strategy in-house is time-consuming and draining.
As an advance hotel Internet marketing company, we understand that information is crucial – both for the firm you choose to work with or when making your company marketing. That’s why we’ve built this resource, which shares our services and how to market a hotel.
Use this means for hotel digital marketing to create a base for creating your brand’s strategy to book more extra rooms. Market your hotel at a fair cost (and for an impressive return on investment) and keep rooms full throughout the season.
Keep learning to get started with online marketing for hotels. If you want to learn more about our hotel marketing services, you can reach us at 700-007-1201 or contact us online to request a free, no-obligation proposal!
Get more bookings with hotel Internet marketing services:
At Think With Mittal, we give digital marketing services that help your hotel earn more bookings, including:
- Search engine optimization (SEO)
- Local SEO
- Content marketing
- Pay-per-click (PPC) advertising
- Geofencing advertising
- Social media marketing
- Social media advertising
- Website design and development
- And more!
Learn also about our hotel Internet marketing services by perusing our plans and prices today! If you have issues about which hotel web marketing strategies offer your business the most value, feel free to contact us online or call us at 963-063-0184 to speak with an expert strategist.
How to market your hotel: 5 proven strategies:
Need to sell a hotel successfully? Get excited with these five hotel web marketing strategies:
1. Optimize Your Website For Search Engines
One of the most important strategies for hospitality marketing entails securing the visibility of your hotel’s website on search engines. This can be achieved through a means called search engine optimization, or SEO.
If you’re new to the idea of SEO, here’s a brief explanation: search engine optimization includes making critical updates to your website’s content, code, links, and hardly layout to increase its probability of ranking in user searches. It’s the process by which you increase your hotel’s website to make it also likely to show up when someone seeks for something like “book a hotel in [your city].”
SEO can take a great time to learn, particularly on your own, but it’s one of the most significant things that hotels can do to boost their online bookings. Research has shown that the top finish in quests gets around 33% of clicks. This drops to 17% for the following result and 11% for the third. If you’re on the second page, you’re looking at about 1% or less.
This is why SEO is important: if you’re struggling with two nearby hotels for the top spot for “hotel in [your city],” inventing your place in search can result in a large rise in clicks to your site. Quite obviously, if visitors like what they see on your website, they are more likely to book a stay with you.
To see how you can start promoting your SEO, check out our SEO tutorial created for amateurs just like you. This free tutorial will walk you into several simple steps you can take to increase your hotel website and read why each element of SEO is important.
2. Strengthen Your Local SEO
Have you seen that searches for hotels in your area don’t always pay a daily list of search results? If you’re seeing issues below a list of positions with addresses, phone numbers, and photos, you are seeing Google’s “My Business” feature.
Google My Business gives hotel administrators a way to stand out in searches, offer quick learning about their business, and make it easy for possible guests to get in touch with you.
When you set up a My Business profile, you will be able to add the following information:
- Your place, contact data, and hours of service
- Photos of your hotel
- A short summary
- Links to other websites where you may be featured (like Yelp or TripAdvisor)
- Optionally, the price and availability of your rooms
Also, fixing up this profile will allow customers to evaluate your hotel, and have their study featured right on the Google search results (as you can see above).
Having this knowledge available upfront can provide huge benefits for your hotel.
If you miss this strategy in your hotel Internet marketing plan, you will be losing many potential guests. One research found that 40% of mobile searchers are seeing for travel-related news, like hotels, are likely to place phone calls if the option is available. Setting up your Google My Business page can make that option open instantly!
Growing your local profile isn’t all regarding Google, of course.
Many local quests will also take possible guests to review websites like Yelp, TripAdvisor, Hotels.com, Oyster, and so on. Assuring that your profile is perfect on these websites, that you have added multiple expert photos, and that you are studying and responding to reviews can also be a huge boost to your hotel’s online presence—not to mention, its reputation.
3. Encourage Interaction on Social Media
Social media for hotels can be tricky. Amazing hotel chains have created Facebook, Twitter, and Pinterest accounts because it was suggested to them. They fought hard to attract fans and followers, only to be frustrated when their updates and content didn’t reach the number of people they anticipated.
The most important reason that hotels and social media haven’t fitted well is due to the approach.
Most customers follow a page on social media because it signifies a product they use daily, a service they love, or a brand they have an agreement for. Hotels, however, often serve a very volatile place in a guest’s life, and it may take a long time—and a large number of stays—for them to receive an attachment to your location or chain over another.
Because hotels may have a difficult time getting a large number of interested fans to use their content or make expected bookings, a shift in advance is recommended. For hotels, social media can be an incredible way to promote communication with past, current, or future guests, solve consumer service issues immediately or highlight the real experiences that guests have had at your hotel.
Connecting to your social media pages from your hotel website, and assuring that they are held regularly, can help inspire potential customers to reach you there. You may also want to join a tagline to your website, such as, “talk us on Facebook or Twitter with any problems we may answer about your stay”—to encourage this behavior.
If you are very warm and helpful on social media, potential guests will be more likely to book with you or maybe think of making you their hotel of choice for future stays. Social media also helps humanize your business so that you can more readily relate to customers, making it an important part of an overall hotel internet marketing strategy.
4. Educate Guests With Content Marketing:
If you are even illegally familiar with SEO, you may know that adding educational, keyword-rich content to your website is one of the best ways to improve your ranking on search engines. A venerable form of this content extension that can help you reach more customers is called content marketing, and it can be an immense benefit to your hotel.
Content marketing is a long-term marketing strategy that demands the production of relevant content like blog posts, guides, or articles for your website to improve a visitor’s engagement in your brand or business. Although other businesses typically use content marketing to teach visitors on a topic, hotels can use it to bring visitors who may be seeking for knowledge on highly relevant topics, making them more likely to convert guests.
If guests find significance and value in the content you create, and your timing is right, you are expected to see possible guests click about your website, and possibly go on to finally book with you for their future stay. Content marketing can be an important asset if you know how to use it correctly!
5. Dominate Your Competitors With PPC:
Finally, Internet marketing for hotels can be extremely challenging if you engage in a city that is a favorite holiday spot or tourist attraction. Although the four approaches we’ve reached so far can all be made for free, this final marketing scheme does require an expense of both time and money.
Pay-per-click promotion, or PPC, is a different way that you can improve your hotel’s visibility in search results. Searches on Google don’t give just natural (also called “organic”) results—they also deliver paid ads that have been put there by companies or businesses.
PPC promotion goes like this: your hotel sets up ads throughout certain related keywords, like “hotel in [city][state].” You before bid a certain amount, usually suggested by Google, to have your ads look at the top and along the sides of organic search results. You don’t pay anything for your ads except they are clicked—thus the name “pay-per-click.”
If your area is steeped with hotels and hospitality options, PPC can be a certain way to gain recognition and still earn clicks from search returns. A well-written PPC ad can bring a high amount of clicks and can help your website earn much-needed awareness and interest from guests while you are still working to improve your SEO.
Get more bookings with hotel web marketing:
There you have it! Those are our top five hotel digital marketing strategies. We hope we have presented you with the sort of knowledge you want to help you with your online marketing for your hotel.
As a hotel digital marketing company, we recognize that promoting your business online can get a lot of experience and effort. If you want to keep your focus on making what you do best — running your hotel — outsourcing any of your efforts to an expert marketing company can be a huge help. So the next time you’re considering how to reach the most likely guests online, why not give out to us for help?
Think With Mittal is an experienced, full-service digital marketing firm with more than 50+ happy clients. We always create custom packages for our customers that include SEO, content, web design, and advertising into one great marketing plan. Feel free to reach out to us at any point for a no-obligation quote, or to find out how we can help your hotel attract more guests online.
Find out how Think With Mittal can build an efficient Internet marketing plan for your website. Call 700-007-1201 or contact us online today for a free evaluation.